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~isPartOf:"Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows"
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Brand management
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Event marketing
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Event-Marketing
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Freizeitwirtschaft
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Emotion
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Binder, Alexander
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Nufer, Gerd
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Pflaum, Dieter
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
Handbook on the economics of leisure
24
Tourism management : research, policies, practice
24
Advances in hospitality and leisure
19
International journal of hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of leisure and tourism marketing : IJLTM
10
Journal of travel and tourism marketing
9
Journal of vacation marketing : an international journal
8
International journal of contemporary hospitality management
7
Tourism economics : the business and finance of tourism and recreation
7
Tourism management perspectives : TMP
7
Journal of hospitality marketing & management
6
Ökonomie, Qualität und Management von Unterhaltungsmedien
6
Geographie der Freizeit und des Tourismus : Bilanz und Ausblick
5
Journal of business research : JBR
5
Journal of cultural economics
5
The service industries journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Applied economics
4
Discussion paper
4
Discussion paper series / IZA
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
NBER Working Paper
4
NBER working paper series
4
Sage library of tourism, hospitality and leisure
4
Sport tourism : concepts and theories
4
SpringerLink / Bücher
4
Tourism and hospitality research : the surrey quarterly review
4
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
3
An Elgar reference collection
3
Cornell hospitality quarterly : CQ
3
Discussion papers / CEPR
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
3
Journal of hospitality and tourism insights
3
Journal of revenue and pricing management
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
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Brand Parks als Weiterentwicklung des Event-Marketings
Nufer, Gerd
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003742845
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2
Markenbildung durch Markenparks
Pflaum, Dieter
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 167-176)
.
2008
Persistent link: https://www.econbiz.de/10003742846
Saved in:
3
Markenparks : dreidimensionale Markenerlebniswelten
Binder, Alexander
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 177-189)
.
2008
Persistent link: https://www.econbiz.de/10003742847
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