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isPartOf:"European journal of marketing : EJM"
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Brand image
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Comparison
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European journal of marketing : EJM
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
Journal of business research : JBR
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
9
Strategic place branding methodologies and theory for tourist attraction
8
Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
6
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
5
Europäische Hochschulschriften / 5
5
Innovatives Markenmanagement
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Cuadernos de Gestión
4
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
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Brands and branding geographies
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Hamburger Schriften zur Marketingforschung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of vacation marketing : an international journal
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Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
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Local Economy
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Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
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Marketing theory
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Neue Schriften des Deutschen Städtetages
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Schriften zur Wirtschaftsförderung
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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Strategic marketing in tourism services
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1
Multiple stakeholders and multiple city brand meanings
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
Saved in:
2
Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy
;
Cornelius, Nelarine
;
Wallace, James
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
Saved in:
3
Branding places : applying brand personality concept to cities
Kaplan, Melike Demirbag
;
Yurt, Oznur
;
Guneri, Burcu
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1286-1304
Persistent link: https://www.econbiz.de/10008661737
Saved in:
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