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Business horizons
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of retailing and consumer services
75
Journal of service management
49
The journal of services marketing
49
SpringerLink / Bücher
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International journal of innovation management
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The journal of product innovation management : an international publication of the Product Development & Management Association
45
Technological forecasting & social change : an international journal
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Research policy : policy, management and economic studies of science, technology and innovation
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The journal of business & industrial marketing
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International journal of hospitality management
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The service industries journal
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Journal of marketing management : MM
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Journal of strategic marketing
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Service business
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Public management review
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Marketing theory
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The journal of brand management : an international journal
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Journal of service research : JSR
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Journal of service theory and practice : JSTP
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of contemporary hospitality management
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
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Journal of marketing
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Tourism management : research, policies, practice
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International journal of technology management : IJTM
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Marketing intelligence & planning
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Journal of the Academy of Marketing Science
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Administrative Sciences : open access journal
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The journal of product & brand management
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Creativity and innovation management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Revolutionizing innovation : users, communities, and open innovation
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European journal of marketing
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European management journal
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International journal of product development : IJPD
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
The Internet of Things : are you ready for what’s coming?
Saarikko, Ted
;
Westergren, Ulrika H.
;
Blomquist, Tomas
- In:
Business horizons
60
(
2017
)
5
,
pp. 667-676
Persistent link: https://www.econbiz.de/10011771712
Saved in:
2
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
3
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
4
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
5
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
6
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
7
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
8
United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica
;
Stöttinger, Barbara
- In:
Business horizons
58
(
2015
)
5
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
Saved in:
9
Building and transforming an emerging market global enterprise : lessons from the Infosys journey
Gupta, Sudheer
;
Shapiro, Daniel M.
- In:
Business horizons
57
(
2014
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10010358729
Saved in:
10
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
11
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
12
If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee
- In:
Business horizons
53
(
2010
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
Saved in:
13
Back-propagation of user innovations : the open source compatibility edge
Hicks, Christian
;
Pachamanova, Dessislava A.
- In:
Business horizons
50
(
2007
)
4
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003494749
Saved in:
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