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isPartOf:"European journal of marketing : EJM"
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Cognition
20
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Consumer behaviour
11
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4
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3
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European journal of marketing : EJM
Discussion paper series / IZA
324
IZA Discussion Paper
188
Journal of business research : JBR
157
NBER working paper series
142
Working paper / National Bureau of Economic Research, Inc.
135
NBER Working Paper
120
Journal of behavioral decision making
91
Journal of economic behavior & organization : JEBO
87
CESifo working papers
68
Journal of vocational behavior
67
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
57
Journal of business ethics : JOBE
51
Journal of economic psychology : research in economic psychology and behavioral economics
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
49
Economics of education review
48
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
47
Labour economics : official journal of the European Association of Labour Economists
45
Journal of retailing and consumer services
42
SpringerLink / Bücher
42
Journal of behavioral and experimental economics
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
39
Strategic management journal
39
Journal of career development
38
Technological forecasting & social change : an international journal
38
Journal of business venturing
37
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
37
Discussion paper / Centre for Economic Policy Research
36
Journal of marketing research : JMR
36
Psychology & marketing
35
Discussion paper
34
International entrepreneurship and management journal
33
Journal of business and psychology
33
Journal of human resources : JHR
33
The Academy of Management review : AMR
32
Entrepreneurship, theory and practice : ET & P
31
Working paper
31
GLO discussion paper
30
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
30
Journal of management studies : JMS
29
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
3
Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Wang, Di
;
Oppewal, Harmen
;
Thomas, Dominic
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1612-1630
Persistent link: https://www.econbiz.de/10011755195
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
6
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
7
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
8
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
9
E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle
;
Durif, Fabien
;
Ricard, Line
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
Saved in:
10
A socio-cognitive approach to customer adherence in health care
Snell, Lan
;
White, Lesley
;
Dagger, Tracey
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 496-521
Persistent link: https://www.econbiz.de/10010371637
Saved in:
11
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
12
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
13
Information processing in choice-based conjoint experiments : a process-tracing study
Denstadli, Jon Martin
;
Lines, Rune
;
Dios Ortúzar, Juande
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10009535673
Saved in:
14
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
15
Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel
;
Elorz Domezain, Margarita
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
Saved in:
16
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
17
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
18
Towards the development of a cross-cultural model of voter behavior : comparative analysis of Poland and the US
Cwalina, Wojciech
;
Falkowski, Andrzej
;
Newman, Bruce I.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10008650075
Saved in:
19
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
20
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
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