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~subject:"Mediennutzung"
~isPartOf:"Kellogg on advertising & media : the Kellogg School of Management"
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Mediennutzung
Communication media
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Kommunikationsmedien
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USA
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United States
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Advertising media
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Werbeträger
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Media usage
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Advertising effects
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Calder, Bobby J.
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Malthouse, Edward C.
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Kellogg on advertising & media : the Kellogg School of Management
JMM : the international journal on media management
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Young consumers : insight and ideas for responsible marketers
4
Aus Politik und Zeitgeschichte : APuZ
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Journal of media business studies
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Media-Perspektiven
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of sport management : the official journal of the North American Society of Sport Management
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Lehrbuch
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zu Marketing und Management
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Sport management review
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Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Akzente
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Applied economics letters
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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Asia Pacific journal of marketing and logistics
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Bonner Studien zur Wirtschaftssoziologie : BSWS
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Changing Media, Changing Europe
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Changing media--changing Europe series
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Citizenship and consumption
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Computational & mathematical organization theory
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Consumer culture theory
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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DUV / Wirtschaftswissenschaft
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Discussion paper / Center for Economic Research, Tilburg University
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Discussion paper / Centre for Economic Policy Research
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Document de treball de l'IEB
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ECB Working Paper
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Economic studies
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Effiziente Medienregulierung : Marktdefizite oder Regulierungsdefizite?
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Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
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European journal of international management : EJIM
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Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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2
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
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