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Search: subject_exact:"Comparative advertising"
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Product information
Vergleichende Werbung
155
Comparative advertising
133
Werbewirkung
61
Advertising effects
56
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47
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comparative advertising
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Journal of consumer behaviour : an international research review
1
Journal of marketing communications
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
Saved in:
2
Framework for understanding misleading information in daily shopping
Clement, Jesper
;
Skovgaard Andersen, Mette
;
O'Doherty …
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009548846
Saved in:
3
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
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