In today's online world, where all information is available to users with just one click, it is challenging to determine their credibility. Given the fact that there are almost 5 billion social media users, it is safe to say that social media has become an essential part of everyday life for...

We examine how machine learning models predict stock returns in the Korean market. By analyzing various firm characteristics and macroeconomic variables, we find that tree-based models outperform other machine learning approaches. This finding suggests that, in data-constrained contexts,...

This study investigates whether a meeting environment's visual openness influences team productivity and communication quality. We conducted a randomized controlled trial with participants assigned to discussions held in a transparent glass meeting room (treatment) or a fully curtained room...

Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...