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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of production research
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Management decision
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Qualitative research in organizations and management : an international journal
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SpringerLink / Bücher
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Psychology & marketing
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Journal of retailing and consumer services
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Qualitative market research : an international journal
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Tourism management : research, policies, practice
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of project management : the journal of The International Project Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
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Proceedings of I-KNOW '10 : 10th International Conference on Knowledge Management and Knowledge Technologies ; Graz, Austria, September 1 - 3, 2010
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Working paper / Department of Econometrics and Business Statistics, Monash University
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Academy of Management journal : AMJ
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Corporate communications : an international journal
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Faculty & research / Insead : working paper series
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IEEE transactions on engineering management : EM
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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International journal of accounting information systems
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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The impact of stereoscopic three-dimensional (3-D) advertising : the role of presence in enhancing advertising effectiveness
Yim, Mark Yi-cheon
;
Cicchirillo, Vincent J.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10009659315
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Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros
;
Hogg, Margaret K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
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