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Year of publication
Subject
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Special interest magazine 52 Spezialzeitschrift 52 Deutschland 27 Germany 27 Frauen 15 Women 15 Estimation 13 Schätzung 13 Print advertising 12 Printwerbung 12 Product differentiation 12 Produktdifferenzierung 12 Demand 11 Internet 11 Nachfrage 11 Magazine 10 Website 10 Zeitschrift 10 Fernsehprogramm 6 Television programme 6 USA 6 United States 6 Großbritannien 4 Magazine publishing 4 Preismanagement 4 Pricing strategy 4 United Kingdom 4 Zeitschriftenverlag 4 Öffentlichkeitsarbeit 4 Bewertung 3 Business start-up 3 Consumer behaviour 3 Evaluation 3 Konsumentenverhalten 3 Public relations 3 Unternehmensgründung 3 Advertising effects 2 Angestellte 2 Bibliometrics 2 Bibliometrie 2
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Online availability
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Free 14 Undetermined 3
Type of publication
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Article 29 Book / Working Paper 22 Journal 1
Type of publication (narrower categories)
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Article in journal 19 Aufsatz in Zeitschrift 19 Aufsatz im Buch 10 Book section 10 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Working Paper 8 Case study 3 Fallstudie 3 Hochschulschrift 3 Bibliografie enthalten 2 Bibliography included 2 Thesis 2 Guidebook 1 No longer published / No longer aquired 1 Ratgeber 1 Reprint 1
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Language
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English 36 German 14 Spanish 2
Author
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Kaiser, Ulrich 10 Dewenter, Ralf 2 Heimeshoff, Ulrich 2 Matanle, Peter 2 McCann, Leo 2 Rehn, Alf 2 Schimborski, Anke 2 Ahern, Lee 1 Anschütz, Tina 1 Arnberg, Klara 1 Ashmore, Darren 1 Ashmore, Darren-Jon 1 Bailey, Lauren R. 1 Banholzer, Volker Markus 1 Bell, Susan 1 Biechele, Christian 1 Bortree, Denise 1 Brewis, Joanna 1 Brüne, Gerd 1 Catterall, Miriam 1 Cheng, Hong 1 Cox, Howard 1 Dou, Xue 1 Dührkop, Claudia 1 Eikhof, Doris Ruth 1 Fabrianesi, Belinda 1 Freeman, Lynne 1 Grem, Darren E. 1 Hackney, Ray 1 Hausendorf, Jörg 1 Hsu, Cathy H. C. 1 Jones, Sandra C. 1 Kallfaß, Hermann H. 1 Kennedy, Patricia F. 1 Kim, Kwangmi Ko 1 Klimmt, Christoph 1 Klode, Sarah 1 Knapp, Felicitas 1 Lenz, Michael 1 Lin, Chyong-ling 1
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Institution
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National Bureau of Economic Research 1 Steinbeis-Stiftung für Wirtschaftsförderung 1
Published in...
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Organization : the critical journal of organization, theory and society 3 Discussion paper 2 Enterprise & society : the international journal of business history 2 Europäische Hochschulschriften / 5 2 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 ZEW discussion papers 2 5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002 1 Business history 1 Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011] 1 DICE discussion paper 1 Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive 1 Healthcare Marketing ... 1 IEEE transactions on engineering management : EM 1 IKOM working paper 1 Innovative Markenführung und -implementierung 1 Interactive and multi-channel marketing 1 International journal of nonprofit & voluntary sector marketing 1 International journal of production economics 1 Journal of business ethics : JOBE 1 Journal of business research : JBR 1 Journal of consumer behaviour : an international research review 1 Journal of fashion marketing and management 1 Journal of nonprofit & public sector marketing 1 Journal of vacation marketing : an international journal 1 Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen" 1 NBER Working Paper 1 NBER working paper series 1 New ways of organizing work : developments, perspectives and experiences 1 Praktiken des Vergleichens. Working Paper des SFB 1288 1 Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media 1 Qualitative market research : an international journal 1 SAGE directions in organization studies ; Vol. 4 1 Simon Business School working paper 1 Wismarer Schriften zu Management und Recht 1 Working paper / National Bureau of Economic Research, Inc. 1
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Source
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ECONIS (ZBW) 52
Showing 1 - 10 of 52
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Christianity Today, J. Howard Pew, and the business of conservative evangelicalism
Grem, Darren E. - In: Enterprise & society : the international journal of … 15 (2014) 2, pp. 337-379
Persistent link: https://www.econbiz.de/10010385987
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The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2022
The effect of website provision on the demand for German women's magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website contents suggests that websites are used to provide...
Persistent link: https://www.econbiz.de/10014120018
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Destination image in travel magazines : a textual and pictorial analysis of Hong Kong and Macau
Hsu, Cathy H. C.; Song, Hanqun - In: Journal of vacation marketing : an international journal 19 (2013) 3, pp. 253-268
Persistent link: https://www.econbiz.de/10009776419
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Wie Vergleichsformationen Marktstandards bestimmen. Die Einführung von Abgasgrenzwerten und Katalysatoren auf dem deutschen Automobilmarkt im Spannungsfeld von Branchen- und Verbraucherschutz
Klode, Sarah - 2024
Persistent link: https://www.econbiz.de/10014536575
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Fachjournalismus als Dienstleistung für die Entscheidungsgesellschaft : B2B-Zielgruppen als Rezipienten von Innovations- und Technikjournalismus
Banholzer, Volker Markus - 2020
Persistent link: https://www.econbiz.de/10012877721
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Women's magazines as facilitators of Christmas rituals
Freeman, Lynne; Bell, Susan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10009765586
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Pionierinnen : aus der Gründungszeit des Internets
Mersmann, Susanne - In: Die Frauen und das Netz : Angebote und Nutzung aus …, (pp. 199-210). 2013
Persistent link: https://www.econbiz.de/10009717740
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Men Under Pressure : Representations of the 'Salaryman' and His Organization in Japanese Manga
Matanle, Peter - 2012
In this paper we analyse representations of the Japanese salaryman and Japanese organization in Japanese manga, or graphic novels, during the turbulent decades from the mid-1980s to the present day. We argue that manga presents salarymen protagonists in a sympathetic yet not uncritical light,...
Persistent link: https://www.econbiz.de/10013113298
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More ads, more revs? : is there a media bias in the likelihood to be reviewed?
Dewenter, Ralf; Heimeshoff, Ulrich - 2012
This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test...
Persistent link: https://www.econbiz.de/10009545966
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Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971
Arnberg, Klara - In: Enterprise & society : the international journal of … 13 (2012) 2, pp. 350-377
Persistent link: https://www.econbiz.de/10009570725
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