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~person:"Meißner, Martin"
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Conjoint analysis
8
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Meißner, Martin
Huber, Frank
35
Herrmann, Andreas
28
Sattler, Henrik
28
Gustafsson, Anders
24
Teichert, Thorsten
24
Baier, Daniel
23
Goos, Peter
20
Green, Paul E.
19
Eggers, Felix
18
Allenby, Greg M.
17
Rao, Vithala R.
16
Helm, Roland
15
Steiner, Winfried J.
15
Toubia, Olivier
15
Vandebroek, Martina
15
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14
Brusch, Michael
13
DeSarbo, Wayne S.
13
Hundsdoerfer, Jochen
13
Steiner, Michael
13
Wedel, Michel
13
Louviere, Jordan J.
12
Hauser, John R.
11
Jedidi, Kamel
11
Lusk, Jayson L.
11
Skiera, Bernd
11
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10
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10
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9
Kohli, Rajeev
9
Lee, Jongsu
9
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9
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9
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9
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9
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8
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8
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Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
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ECONIS (ZBW)
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1
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
2
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
3
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
4
Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)
Meißner, Martin
;
Decker, Reinhold
;
Adam, Nadine
- In:
Journal of business economics : JBE
81
(
2011
)
4
,
pp. 423-446
Persistent link: https://www.econbiz.de/10008991395
Saved in:
5
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
Saved in:
6
Eye-tracking information processing in choice-based conjoint analysis
Meißner, Martin
;
Decker, Reinhold
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 591-610
Persistent link: https://www.econbiz.de/10008688919
Saved in:
7
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
8
Robust preference measurement : a simulation study of erroneous and ambiguous judgement's impact on AHP and conjoint analysis
Scholz, Sören W.
;
Meißner, Martin
;
Wagner, Ralf
- In:
Operations research proceedings 2005 : selected papers …
,
(pp. 613-618)
.
2006
Persistent link: https://www.econbiz.de/10003347797
Saved in:
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