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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Conjoint analysis
14
Conjoint-Analyse
14
Consumer behaviour
9
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conjoint analysis
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Bayes-Statistik
4
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Iyengar, Radha
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Conjoint measurement : methods and applications
52
Marketing Science
26
SpringerLink / Bücher
26
Journal of business economics : JBE
24
Journal of marketing research : JMR
22
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Journal of business research : JBR
16
American journal of agricultural economics
15
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
15
The Patient: Patient-Centered Outcomes Research
15
Europäische Hochschulschriften / 5
14
Management Science
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European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
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Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Agricultural and resource economics review : ARER
10
International journal of consumer studies
10
Marketing : ZFP ; journal of research and management
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of Agricultural and Applied Economics
9
Journal of agricultural and applied economics
9
Journal of food products marketing
9
KBI
9
MPRA Paper
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of retailing and consumer services
8
Marketing letters : a journal of research in marketing
8
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
8
Working paper
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Energy economics
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1
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
2
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
3
Modeling multimodal continuous heterogeneity in conjoint analysis : a sparse learning approach
Chen, Yupeng
;
Iyengar, Radha
;
Iyengar, Garud
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10011645797
Saved in:
4
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
5
Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing
;
Tang, Yihui
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
Saved in:
6
Benefit-based conjoint analysis
Kim, Dong Soo
;
Bailey, Roger A.
;
Hardt, Nino
;
Allenby, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011645754
Saved in:
7
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
8
A conjoint model of quantity discounts
Iyengar, Radha
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
Saved in:
9
Online content pricing : purchase and rental markets
Rao, Anita
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 430-451
Persistent link: https://www.econbiz.de/10011291341
Saved in:
10
Modeling choice interdependence in a social network
Wang, Jing
;
Aribarg, Anocha
;
Atchadé, Yves F.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 977-997
Persistent link: https://www.econbiz.de/10010231785
Saved in:
11
A satisficing choice model
Stüttgen, Peter
;
Boatwright, Peter
;
Monroe, Robert T.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
Saved in:
12
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
Saved in:
13
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
14
Efficient choice designs for a consider-then-choose model
Liu, Qing
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 321-338
Persistent link: https://www.econbiz.de/10009006829
Saved in:
15
Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
Saved in:
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