Andújar-Montoya, María Dolores; Gilart-Iglesias, Virgilio - In: Sustainability 7 (2015) 5, pp. 5182-5210
A Mass Customisation model is discussed as a competitive positioning strategy in the marketplace adding value to the customer’s end-use. It includes the user as part of the construction process responding to the customer’s demands and wishes. To the present day, almost all proposals for Mass...