Amoroso, Donald Louis; Ackaradejruangsri, Pajaree; Lim, … - In: International Journal of Customer Relationship … 8 (2017) 2, pp. 1-20
This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built from a survey of 458 mobile Thai consumers revealed...