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Consumer goods
9
Konsumgüter
9
Brand
2
Brand management
2
Consumer behaviour
2
Consumer goods marketing
2
Deutschland
2
Germany
2
Innovation
2
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1
Arzneimittel
1
Blood service
1
Blutspendedienst
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Brand extension
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Cosmetics
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Customers
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Decentralization
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Dezentralisierung
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East Germany
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Fashion
1
Food
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Food retailing
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Game theory
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1
IKEA Svenska Försäljnings AB <Ödåkra>
1
Identitätsfindung
1
India
1
Indien
1
Innovation management
1
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4
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Case study
Article in journal
687
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687
Graue Literatur
357
Non-commercial literature
357
Working Paper
259
Arbeitspapier
254
Hochschulschrift
123
Aufsatz im Buch
118
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118
Thesis
90
Collection of articles of several authors
32
Sammelwerk
32
Amtsdruckschrift
28
Government document
28
Bibliografie enthalten
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Bibliography included
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18
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Alexander, David L.
1
Haan, Job de
1
Hennig, Alexander
1
Hey, Christian
1
Jocz, Katherine E.
1
Kisperska-Moron, Danuta
1
Koch, Walter J.
1
Kostecki, Michel M.
1
Lynch, John G.
1
Masoumi, Amir H.
1
Nagurney, Anna
1
Nagurney, Ladimer S.
1
Nishiyama, Kohei
1
Ogawa, Susumu
1
Padma, R.
1
Quelch, John A.
1
Scherer, Roland
1
Sharma, Pawan Kumar
1
Wang, Qing
1
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EURES, Institut für Regionale Studien in Europa Schleicher-Tappeser <Freiburg im Breisgau>
1
Verlag Dr. Kovač
1
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Cases on branding strategies and product development : successes and pitfalls
1
Gabler Research
1
International journal of production economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
MSI reports : working paper series
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Springer briefs in optimization
1
The durable use of consumer products : new options for business and consumption
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ECONIS (ZBW)
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1
Ostmarken im deutschen Lebensmitteleinzelhandel
Hennig, Alexander
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012228056
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Networks against time : supply chain analytics for perishable products
Yu, Min
;
Masoumi, Amir H.
;
Nagurney, Ladimer S.
-
2013
Persistent link: https://www.econbiz.de/10009785694
Saved in:
4
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
5
Improving supply chain performance to satisfy final customers : "Leagile" experiences of a polish distributor
Kisperska-Moron, Danuta
;
Haan, Job de
- In:
International journal of production economics
133
(
2011
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10009238755
Saved in:
6
Marketing and durable use of consumer products : a framework for inquiry
Kostecki, Michel M.
- In:
The durable use of consumer products : new options for …
,
(pp. 1-28)
.
2010
Persistent link: https://www.econbiz.de/10009125395
Saved in:
7
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
8
Quantifying user innovation in consumer goods : case study or CUUSOO.COM, Japan
Nishiyama, Kohei
;
Ogawa, Susumu
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 529-554)
.
2009
Persistent link: https://www.econbiz.de/10003790133
Saved in:
9
As time goes by : warm intentions and cold feet really new versus incrementally new products?
Alexander, David L.
;
Lynch, John G.
;
Wang, Qing
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003579910
Saved in:
10
Perspektiven der Regionalvermarktung für die verarbeitende endverbrauchernahe Industrie
Scherer, Roland
-
1997
Persistent link: https://www.econbiz.de/10001371878
Saved in:
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