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isPartOf:"European journal of marketing : EJM"
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Consumer motivation
6
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2
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European journal of marketing : EJM
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
International journal of retail & distribution management
8
Journal of business research : JBR
8
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
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Research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
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The international review of retail, distribution and consumer research
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Journal of Islamic marketing : JIMA
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Journal of internet commerce
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
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CUDARE working papers
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International journal of advertising : the quarterly review of marketing communications
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International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Business Analytics
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Central European business review : CEBR
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Challenges for the trade of Central and Southeast Europe
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Conference proceedings trends in business communication 2016
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Customer Experience : Forum Dienstleistungsmanagement
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ERIM report series research in management
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Focus Dienstleistungsmarketing
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Forschungsgruppe Konsum und Verhalten
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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International journal of sport management and marketing : IJSMM
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International marketing in the fast changing world
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ECONIS (ZBW)
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1
Decision-contextual and individual influences on scarcity effects
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Yang, Yi-Ting
;
Chung, …
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1314-1332
Persistent link: https://www.econbiz.de/10009787163
Saved in:
2
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
3
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
4
Effects of discount framing in comparative price advertising
McKechnie, Sally
;
Devlin, James
;
Ennew, Christine T.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
Saved in:
5
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
6
Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Sobh, Rana
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
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