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type_genre:"Aufsatz im Buch"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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1
Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
Saved in:
2
A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
Saved in:
3
Was Onlinekäufer motiviert : eine Untersuchung der Einkaufsmotive in Deutschlands größten Onlineshops (B2C)
Zaharia, Silvia
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 35-55)
.
2020
Persistent link: https://www.econbiz.de/10012172297
Saved in:
4
The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping
Nopnukulvised, Charanya
;
Husamaldin, Laden
;
Bowen, Gordon
- In:
Leveraging computer-mediated marketing environments
,
(pp. 125-142)
.
2019
Persistent link: https://www.econbiz.de/10011971301
Saved in:
5
Buying green in times of social insecurity : the effects of insecure employment on the purchase of organic food
Masson, Torsten
;
Leßmann, Ortrud
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 161-172)
.
2017
Persistent link: https://www.econbiz.de/10012498337
Saved in:
6
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
7
Consumer ethnocentrism in the online purchasing process
Kübel-Bertsch, Jennifer
- In:
Conference proceedings trends in business communication 2016
,
(pp. 157-163)
.
2017
Persistent link: https://www.econbiz.de/10011620186
Saved in:
8
Morally questionable, opportunistic product returns
Lochner, Jana Katharina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 171-178)
.
2017
Persistent link: https://www.econbiz.de/10011620190
Saved in:
9
Store image perception of retail outlets for wine in China
Cosri, Armando Maria
;
Cohen, Justin
;
Lockshin, Larry
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 81-99)
.
2017
Persistent link: https://www.econbiz.de/10011616068
Saved in:
10
Market sensing using images and emotional scaling
Hancock, Charles
;
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 51-94)
.
2017
Persistent link: https://www.econbiz.de/10011569747
Saved in:
11
Perception and intention of youth's towards online shopping : an empirical assessment
Dash, Ajitabh
- In:
Business analytics and cyber security management in …
,
(pp. 28-37)
.
2017
Persistent link: https://www.econbiz.de/10011586244
Saved in:
12
Amazon.in : surviving in a jungle
Roy, Sanjit
;
Charaborti, Rajdeep
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 45-59)
.
2017
Persistent link: https://www.econbiz.de/10011537862
Saved in:
13
Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Sajad Rezaei
;
Chew, Hong Wee
;
Naser Valaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011690465
Saved in:
14
Green consumption : a study to understand consumers' organic food consumption
Kaya, Ozan
;
Duman, Feridun
- In:
Green marketing and environmental responsibility in …
,
(pp. 42-67)
.
2017
Persistent link: https://www.econbiz.de/10011670040
Saved in:
15
Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
Saved in:
16
A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
Saved in:
17
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
18
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
19
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
20
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
Saved in:
21
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
22
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
23
Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
Handbook of strategic e-business management
,
(pp. 347-370)
.
2014
Persistent link: https://www.econbiz.de/10010234042
Saved in:
24
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
25
Online customer satisfaction at point-of-purchase and post-purchase phases
Nawi, Noorshella Che
;
Tatnall, Arthur
;
Fong, Michelle
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 216-228)
.
2014
Persistent link: https://www.econbiz.de/10010241417
Saved in:
26
Customer perceived values and consumer decisions : an explanatory model
Cheng, Philip Y. K.
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 1-12)
.
2014
Persistent link: https://www.econbiz.de/10010378760
Saved in:
27
Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective
Andreini, Daniela
;
Pedeliento, Giuseppe
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 471-489)
.
2014
Persistent link: https://www.econbiz.de/10010380104
Saved in:
28
Consumer purchasing behaviour towards organic products in Thailand
Sriwaranun, Yaowarat
;
Gan, Christopher
;
Lee, Minsoo
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 411-433)
.
2014
Persistent link: https://www.econbiz.de/10010211688
Saved in:
29
Electronic word-of-mouth (eWOM) and its influence on book purchasing decisions : a study of the Anobii Digital Bookshelf
Lin, Angela
;
Foster, Jonathan
- In:
Consumer information systems and relationship …
,
(pp. 156-172)
.
2013
Persistent link: https://www.econbiz.de/10009777100
Saved in:
30
Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
Saved in:
31
The motivation effect of antecedent stimuli on the web shop : a conjoint analysis of the impact of antecedent stimuli at the point of online purchase
Fagerstrøm, Asle
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 151-172)
.
2013
Persistent link: https://www.econbiz.de/10009740375
Saved in:
32
Challenges of e-retailing : impulsive buying behaviour
Vojvodic, Katija
;
Matic, Matea
- In:
Challenges for the trade of Central and Southeast Europe
,
(pp. 155-171)
.
2013
Persistent link: https://www.econbiz.de/10010366445
Saved in:
33
Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina
Alic, Adi
;
Agic, Emir
;
Pestek, Almir
- In:
Challenges for the trade of Central and Southeast Europe
,
(pp. 137-154)
.
2013
Persistent link: https://www.econbiz.de/10010366446
Saved in:
34
Der Einfluss des Shopping Value auf die differenzierende Wirkung von Einkaufserlebnissen : eine empirische Analyse
Schwertfeger, Marko
;
Geigenmüller, Anja
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 273-292)
.
2012
Persistent link: https://www.econbiz.de/10009550165
Saved in:
35
Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel
Leischnig, Alexander
;
Schwertfeger, Marko
;
Enke, Margit
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 425-443)
.
2012
Persistent link: https://www.econbiz.de/10009550649
Saved in:
36
The effect of attitude toward money on financial trouble and compulsive buying : studying Hungarian consumers in debt during the financial crisis
Bauer, András
;
Mitev, Ariel
- In:
Quantitative marketing and marketing management : …
,
(pp. 247-268)
.
2012
Persistent link: https://www.econbiz.de/10009621764
Saved in:
37
Is being perceived as sustainable a means to achieve a differential advantage?
Kapoor, Avinash
;
Kulshrestha, Chinmaya
- In:
Branding and sustainable competitive advantage : …
,
(pp. 1-3)
.
2012
Persistent link: https://www.econbiz.de/10009707224
Saved in:
38
Motivforschung : eine kognitionspsychologische Perspektive
Liebel, Franz
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 473-490)
.
2011
Persistent link: https://www.econbiz.de/10009233185
Saved in:
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