//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bijmolt, Tammo H. A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
6
Verkaufsförderung
6
Einzelhandel
4
Kundenbindungsprogramm
4
Loyalty program
4
Retail trade
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Performance measurement
2
Performance-Messung
2
Retailing
2
Advertising effects
1
Beschwerdemanagement
1
Bonus premiums
1
Complaint management
1
Consumer purchase behavior
1
Consumer purchase behaviour
1
Customer satisfaction
1
Customer service
1
E-commerce
1
Electronic Commerce
1
Food retailing
1
Grocery retailing
1
Instant reward programs
1
Kundenservice
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Leistungsentgelt
1
Loyalty program designs
1
Loyalty program membership
1
Multi-item promotions
1
Online retailing
1
Online-Handel
1
Performance pay
1
Preismanagement
1
Price framing
1
Pricing strategy
1
Promotions
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
6
Author
All
Bijmolt, Tammo H. A.
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
SOM research reports
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
4
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
5
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
6
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->