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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
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Brand
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Brand management
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Chen, Steven
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The journal of brand management : an international journal
Journal of business research : JBR
25
European journal of marketing : EJM
13
Journal of consumer behaviour : an international research review
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Psychology & marketing
8
Journal of Islamic marketing : JIMA
6
Journal of retailing and consumer services
6
NBER Working Paper
6
Management & organizational history : MOH
5
NBER working paper series
5
Working paper / National Bureau of Economic Research, Inc.
5
Journal of macromarketing
4
Marketing theory
4
CESifo working papers
3
International journal of consumer studies
3
Journal of business ethics : JOBE
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of global marketing
3
Journal of marketing management : MM
3
Marketing science
3
The journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Business & society
2
Business horizons
2
Centre for Marketing working paper / Centre for Marketing, London Business School
2
Cultural studies and anti-consumerism : a critical encounter
2
Discussion paper series / IZA
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
Europäische Hochschulschriften / 5
2
IZA Discussion Paper
2
International journal of islamic marketing and branding
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
Saved in:
2
Structures of brand and anti-brand meaning : a semiotic spuare analysis of reflexive consumption
Ostergaard, Per
;
Hermansen, Judy
;
Fitchett, James
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10011288603
Saved in:
3
Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
;
Millburn, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10009428109
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