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~person:"Fernandez, Karen V."
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Fernandez, Karen V.
Hoffmann, Stefan
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Australasian marketing journal
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European journal of marketing : EJM
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The role of self-construal in resisting tobacco smoking
Fifita, 'Ilaisaane M. E.
;
Smith, Sandra D.
;
Fernandez, …
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 294-302
Persistent link: https://www.econbiz.de/10011419462
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2
"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.
;
Brittain, Amanda J.
;
Bennett, Sandra D.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
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