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subject:"Interne Markenführung"
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Search: subject_exact:"Corporate brand"
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Interne Markenführung
Brand architecture
501
Markenarchitektur
501
Brand management
377
Markenführung
377
Corporate reputation
214
Firmenimage
214
Markenimage
102
Brand image
101
Corporate culture
95
Unternehmenskultur
95
Brand
91
Markenartikel
90
Consumer behaviour
80
Konsumentenverhalten
80
Marketing management
63
Marketingmanagement
63
Corporate Social Responsibility
61
Corporate social responsibility
59
Öffentlichkeitsarbeit
53
Public relations
52
Markenpolitik
42
Corporate branding
41
Stakeholder
29
corporate brand
29
Beziehungsmarketing
28
Corporate brand
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
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Marketing
24
Cultural heritage
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Kulturgüter
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Großbritannien
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corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
HR marketing
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English
6
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Anisimova, Tatiana
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
Davies, Gary
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Lindgreen, Adam
1
Mavondo, Felix T.
1
Rodríguez-Cánovas, Belén
1
Stuart, Helen
1
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European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
2
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
4
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
5
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
6
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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