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isPartOf:"Communicating corporate social responsibility : perspectives and practice"
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Communicating corporate social responsibility : perspectives and practice
The journal of brand management : an international journal
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European journal of marketing : EJM
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Journal of business research : JBR
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Corporate communications : an international journal
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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International journal of contemporary hospitality management
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Manual of international marketing
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
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