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~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
23
Firmenimage
23
Brand management
15
Markenführung
15
Brand image
10
Markenimage
10
Brand architecture
8
Markenarchitektur
8
Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Unternehmenskultur
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
Personalmarketing
4
Corporate brand
3
Corporate identity
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Public relations
3
Reputation
3
Öffentlichkeitsarbeit
3
Brand
2
Brand identity
2
Brand meaning
2
Confidence
2
Corporate branding
2
Corporate image
2
Einzelhandel
2
Familienunternehmen
2
Family business
2
Internal branding
2
Markenartikel
2
Marketing
2
Retail trade
2
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2
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Balmer, John M. T.
1
Berndt, Adele
1
Bravo, Rafael
1
Chen, Shuai
1
Chen, Weifeng
1
Cheng, Ranis
1
Feng, Jingdan
1
Feng, Juan
1
Foster, Carley
1
Ge, Anqi
1
Gendel-Guterman, Hanna
1
Greyser, Stephen A.
1
Harjoto, Maretno Agus
1
Haugland, Sven A.
1
Hillestad, Tore
1
Ivens, Stefan
1
Jaufenthaler, Philipp
1
Khanyapuss Punjaisri
1
Levy, Shalom
1
Li, Huaibin
1
Liu, Fang
1
Meintjes, Corné
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
Montaner, Teresa
1
Nilsen, Etty Ragnhild
1
O'Connor, Genevieve E.
1
Olafsen, Anja H.
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Pina, José M.
1
Raithel, Sascha
1
Roper, Stuart
1
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1
Saleem, Fathima Zahara
1
Schaarschmidt, Mario
1
Schloderer, Matthias P.
1
Schwaiger, Manfred
1
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The journal of product & brand management
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
32
European journal of marketing : EJM
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Corporate social responsibility and environmental management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Journal of Business Ethics
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
Cogent business & management
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
The journal of applied business research
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
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ECONIS (ZBW)
23
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
3
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
4
Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai
;
Wang, Weiwen
;
Zhou, Juan
;
Zhang, Shuyue
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10013552959
Saved in:
5
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
6
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
7
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
8
Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
Saved in:
9
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
10
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
11
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
12
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
13
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
14
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
15
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
16
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
17
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
18
Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette
;
Nilsen, Etty Ragnhild
;
Olafsen, …
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
Saved in:
19
Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael
;
Montaner, Teresa
;
Pina, José M.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
Saved in:
20
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
21
Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore
;
Xie, Chunyan
;
Haugland, Sven A.
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
Saved in:
22
Exploring the relationship between corporate, internal and employer branding
Foster, Carley
;
Khanyapuss Punjaisri
;
Cheng, Ranis
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 401-409
Persistent link: https://www.econbiz.de/10008772552
Saved in:
23
The value-relevance of corporate reputation during the financial crisis
Raithel, Sascha
;
Wilczynski, Petra
;
Schloderer, Matthias P.
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 389-400
Persistent link: https://www.econbiz.de/10008772555
Saved in:
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