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type_genre:"Aufsatz im Buch"
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Global aspects of reputation and strategic management
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India building its nation brand soft power through its global organizations in the 21st century
Biswas, Mitrajit
- In:
Global perspectives on soft power management in business
,
(pp. 171-177)
.
2023
Persistent link: https://www.econbiz.de/10014460494
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2
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
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3
Global reputation management : understanding and managing reputation as shared value across borders
Kelley, Keith James
;
Thams, Yannick
- In:
Global aspects of reputation and strategic management
,
(pp. 23-48)
.
2019
Persistent link: https://www.econbiz.de/10012125430
Saved in:
4
Economic indicators affecting the media reputation of a country : the case of Chile (1990-2015)
Leiva, Ricardo
;
Kimber, David
- In:
Global aspects of reputation and strategic management
,
(pp. 143-163)
.
2019
Persistent link: https://www.econbiz.de/10012125455
Saved in:
5
Why do people love museums so much? : empirical evidence about the Stellar reputations of art museums and what companies can learn from it
Riel, Cees B. M. van
- In:
Global aspects of reputation and strategic management
,
(pp. 185-209)
.
2019
Persistent link: https://www.econbiz.de/10012125459
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