//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Casalegno, Cecilia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cross-channel marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Multichannel strategy
1
Multikanalvertrieb
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Casalegno, Cecilia
Gao, Fei
6
Heinemann, Gerrit
5
Hübner, Alexander
5
Kumar, Anuj
5
Rudolph, Thomas
5
Brock, Harald
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Alexander, Bethan
3
Brunner, Felix
3
Cuthbertson, Richard
3
Gallino, Santiago
3
He, Yi
3
Mosca, Fabrizio
3
Quach, Sara
3
Swoboda, Bernhard
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
Azemi, Yllka
2
Barari, Mojtaba
2
Basu, Preetam
2
Beck, Norbert
2
Bell, David R.
2
Bergmeier, Markus
2
Bieberstein, Ingo
2
Binckebanck, Lars
2
Blazquez Cano, Marta
2
more ...
less ...
Published in...
All
Global marketing strategies for the promotion of luxury goods
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->