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person:"Hume, Margee"
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Cross-cultural marketing
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Interkulturelles Marketing
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Hume, Margee
Christiansen, Bryan
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Yildiz, Emel
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Yildiz, Salih
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Barrio-García, Salvador del
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Herk, Hester van
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Papageorgiou, Panagiotis
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Amandeep Singh
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Fischer, Rainer
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Handbook of research on effective marketing in contemporary globalism
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
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Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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2
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
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