Brida, JG.; Meleddu, M.; Pulina, M. - Centro Ricerche Nord Sud (CRENoS) - 2011
This paper analyses the different factors influencing the intention to revisit a cultural attraction with an application to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained from a survey undertaken from September to November 2009 and a...