BOVE-SANS, MIQUEL ANGEL; RAMIREZ, RAQUEL LAGUADO- - In: Review of Economic Analysis 5 (2013) 1, pp. 103-126
The tourism consumerÕs purchase decision process is, to a great extent, conditioned by the image that tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinationsÕ promotion and...