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Search: subject_exact:"Customer acquisition"
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Subject
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Customer acquisition
315
Kundengewinnung
311
Beziehungsmarketing
153
Relationship marketing
153
Consumer behaviour
64
Konsumentenverhalten
64
Marketing management
47
Marketingmanagement
47
Kundenmanagement
43
Deutschland
42
Germany
42
customer acquisition
41
Marketing
30
Kundenwert
29
Customer retention
28
Customer value
28
Kundenbindung
28
B-to-B-Marketing
22
Business-to-business marketing
22
Internet marketing
20
Online-Marketing
20
Customer satisfaction
19
Kundenzufriedenheit
18
Theorie
18
Theory
18
Akquisition
17
Social Web
16
Social web
16
Unternehmen
15
Takeover
14
USA
14
United States
14
Übernahme
14
Viral marketing
13
Virales Marketing
13
customer retention
13
Selling
12
Verkauf
12
Kundenorientierung
11
Lieferantenmanagement
11
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Undetermined
104
Free
46
CC license
1
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Article
175
Book / Working Paper
165
Other
1
Type of publication (narrower categories)
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Article in journal
118
Aufsatz in Zeitschrift
118
Aufsatz im Buch
42
Book section
42
Ratgeber
29
Guidebook
28
Hochschulschrift
26
Thesis
16
Graue Literatur
14
Non-commercial literature
14
Working Paper
13
Arbeitspapier
12
Aufsatzsammlung
6
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Sammelwerk
5
Glossar enthalten
4
Glossary included
4
Conference paper
2
Handbook
2
Handbuch
2
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2
Lehrbuch
2
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2
research-article
2
Accompanied by computer file
1
Checkliste
1
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1
Congress Report
1
Elektronischer Datenträger als Beilage
1
Forschungsbericht
1
Mikroform
1
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1
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1
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Language
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English
181
German
149
Undetermined
13
Author
All
Fink, Klaus-J.
7
Van den Poel, Dirk
6
Fader, Peter
5
Gebhardt-Seele, Stephan
5
Kreutzer, Ralf T.
5
Ahmed, Zafar U.
4
Bradlow, Eric T.
4
Humphreys, John
4
Kirchner, Jens
4
Pryor, Mildred
4
Villanueva, Julian
4
D'Haen, Jeroen
3
Drèze, Xavier
3
Hanssens, Dominique M.
3
Limbeck, Martin
3
Schwartz, Eric M.
3
Schweidel, David A.
3
Straden, Gisbert
3
Yoo, Shijin
3
Afrouzi, Hassan
2
Albers, Sönke
2
Baecke, Philippe
2
Barsch, Thomas
2
Becker, Jan U.
2
Bily, Thomas
2
Bonfrer, Andre
2
Bradlow, Eric
2
Breyer-Mayländer, Thomas
2
Böttger, Heiner
2
Chintagunta, Pradeep K.
2
Conklin, James
2
Dalziel, Margaret
2
Das, Subhasish
2
Devezer, Berna
2
Drenik, Andres
2
Duan, Yingwen
2
Fader, Peter S.
2
Flachenäcker, Robert
2
Fornell, Claes
2
Francis, Jere R.
2
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Institution
All
Springer Fachmedien Wiesbaden
6
Haufe-Lexware GmbH & Co. KG
3
Faculteit Economie en Bedrijfskunde, Universiteit Gent
2
IESE Business School, Universidad de Navarra
2
Springer Gabler <Firma>
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Deutscher Sparkassen Verlag GmbH
1
Diplomica Verlag GmbH
1
EconWPA
1
Erich Schmidt Verlag
1
Europäisches Patentamt
1
Friedrich-Schiller-Universität Jena
1
Holzmann Medien GmbH & Co. KG
1
National Bureau of Economic Research
1
Technische Hochschule Köln
1
Universität St. Gallen / Institut für Marketing
1
W. Kohlhammer GmbH
1
epubli GmbH
1
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Published in...
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SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
5
Journal of retailing and consumer services
5
Marketing science
5
Springer eBooks / Business and Economics
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Edition Sales Excellence
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of the Academy of Marketing Science
4
Marketing Science
4
Springer eBook Collection / Business and Economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
BestMasters
2
Essentials
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
2
Hamburger Schriften zur Marketingforschung
2
Handbuch Zielgruppenmanagement
2
IESE Research Papers
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
2
Zeitschrift der Unternehmensberatung : ZUb
2
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Source
All
ECONIS (ZBW)
318
RePEc
16
Other ZBW resources
3
BASE
2
EconStor
2
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1
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Acquiring cross-border business customers : the roles of relevance and novelty in online communication
Zhao, Danyang
;
Wang, Meng
;
Gu, Flora Fang
;
Zhuang, Guijun
- In:
Industrial marketing management : the international …
126
(
2025
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015386510
Saved in:
3
A qualitative analysis of customer acquisition in online fitness communities
Yamini, S.
;
Gajanand, M.S.
- In:
International journal of enterprise network management …
16
(
2025
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015326145
Saved in:
4
Customer acquisition via explainable deep reinforcement learning
Song, Yicheng
;
Wang, Wenbo
;
Yao, Song
- In:
Information systems research : ISR
36
(
2025
)
1
,
pp. 534-551
Persistent link: https://www.econbiz.de/10015435892
Saved in:
5
Acquiring customers via referral reward programs versus advertising : who is more likely to provide future referrals?
Kuang, Di
;
Ma, Baolong
;
Li, Xiaofei
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015117860
Saved in:
6
Innovative marketing strategy for green products in search of better customer acquisition
Dellyana, Dina
;
Aldianto, Leo
- In:
Core Values and Decision-Making for Sustainable …
,
(pp. 75-99)
.
2024
Persistent link: https://www.econbiz.de/10015182104
Saved in:
7
PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Spreer, Philipp
-
2024
Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.
Persistent link: https://www.econbiz.de/10015051037
Saved in:
8
Exploring the application of AI-driven account-based marketing as a sustainable approach for customer acquisition in the export of technological industrial products
Joergensen, Tetyana
;
Fast, Michael
- In:
International journal of export marketing : IJExportM
6
(
2024
)
4
,
pp. 435-457
Persistent link: https://www.econbiz.de/10015418875
Saved in:
9
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
- In:
The review of economic studies : RES
91
(
2024
)
4
,
pp. 2276-2306
Persistent link: https://www.econbiz.de/10015046449
Saved in:
10
Precommitment-based pricing
Berger, Katja L.
;
Schamp, Christina
;
Heitmann, Mark
; …
-
2021
Persistent link: https://www.econbiz.de/10012605689
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