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customer acquisition
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Journal of strategic marketing
SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
6
Springer eBooks / Business and Economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Edition Sales Excellence
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
Journal of marketing research : JMR
3
Asia Pacific journal of marketing and logistics
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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BestMasters
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Essentials
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Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Hamburger Schriften zur Marketingforschung
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Handbuch Zielgruppenmanagement
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IESE Research Papers
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of retailing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
2
Management Know-how für die Praxis
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Zeitschrift der Unternehmensberatung : ZUb
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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jeder-ist-unternehmer.de
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Advances in mergers and acquisitions
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
How do customer characteristics impact behavior-based price discrimination? : an experimental investigation
Mahmood, Ammara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 530-547
Persistent link: https://www.econbiz.de/10010489664
Saved in:
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