//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
12
Kundenwert
12
Consumer behaviour
6
Konsumentenverhalten
6
Betriebliche Wertschöpfung
5
Beziehungsmarketing
5
Relationship marketing
5
Value creation
5
Service-Dominant Logic
3
Service-dominant logic
3
Customer integration
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Social values
2
Soziale Werte
2
Theorie
2
Theory
2
Appreciative inquiry
1
B2B
1
Brand image
1
Brand management
1
Bundling strategy
1
Business model
1
Conceptual model
1
Consumer value
1
Cross-cultural
1
Customer equity
1
Customer lifetime value
1
Customer satisfaction
1
Customer segmentation
1
Customer service
1
Customer value co-creation processes
1
Dialogic organizational development
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Donation
1
ESports
1
Einzelhandel
1
Fashion
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Conference paper
Article in journal
1,515
Aufsatz in Zeitschrift
1,515
Aufsatz im Buch
301
Book section
301
Hochschulschrift
161
Thesis
132
Graue Literatur
88
Non-commercial literature
88
Arbeitspapier
66
Working Paper
66
Case study
45
Fallstudie
45
Collection of articles of several authors
27
Sammelwerk
27
Aufsatzsammlung
25
Lehrbuch
16
Konferenzbeitrag
12
Textbook
12
Collection of articles written by one author
11
Ratgeber
11
Sammlung
11
Guidebook
10
Handbook
8
Handbuch
8
Glossar enthalten
4
Glossary included
4
Reprint
4
Interview
3
Mikroform
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Article
1
Checkliste
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Festschrift
1
more ...
less ...
Language
All
English
12
Author
All
Aiello, Gaetano
1
Cassia, Fabio
1
Cobelli, Nicola
1
Dapiran, G. Peter
1
Floh, Arne
1
Gill, Liz
1
Hoppe, Daniel
1
Kam, Booi Hon
1
Ko, Eunju
1
Kol, Ofrit
1
Koller, Monika
1
Kunz, Reinhard E.
1
Lebossé, Camille
1
Lee, Chang Han
1
Levy, Shalom
1
Lilja, Johan
1
Nebenzahl, Israel D.
1
Ney, Benjamin
1
Omigie, N. O.
1
Phan, Michel Cao Tuan
1
Richardsson, Daniel
1
Roth, Alexander
1
Rusch, Thomas
1
Santomier, James
1
Tikkanen, Henrikki
1
Tommasetti, Aurelio
1
Troisi, Orlando
1
Ugolini, Marta Maria
1
Vesci, Massimiliano
1
Wagner, Udo
1
Whitaker, Darlene
1
Zauner, Alexander
1
Zentes, Joachim
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
International journal of quality and service sciences
1
Journal of service theory and practice : JSTP
1
Sport, Business and Management : an international journal ; SBM
1
The TQM journal : the international review of organizational improvement
1
The international journal of logistics management
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
2
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
3
Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O.
-
2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
Saved in:
4
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
5
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
6
Value creation and appropriation in product returns management
Dapiran, G. Peter
;
Kam, Booi Hon
- In:
The international journal of logistics management
28
(
2017
)
3
,
pp. 821-840
Persistent link: https://www.econbiz.de/10011752946
Saved in:
7
Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin
;
Whitaker, Darlene
;
Zentes, Joachim
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
Saved in:
8
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
9
Why is it suddenly so easy to change?
Lilja, Johan
;
Richardsson, Daniel
- In:
International journal of quality and service sciences
7
(
2015
)
2/3
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011400710
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
11
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
12
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->