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~person:"Leimeister, Jan Marco"
~person:"Hadwich, Karsten"
~isPartOf:"The journal of consumer marketing"
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The journal of consumer marketing
Forum Dienstleistungsmanagement
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
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Technologiegestützte Dienstleistungsinnovation in der Gesundheitswirtschaft
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
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