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~subject:"Beziehungsmarketing"
~isPartOf:"Business horizons"
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Beziehungsmarketing
Customer integration
10
Kundenintegration
10
Relationship marketing
7
Betriebliche Wertschöpfung
5
Value creation
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Value co-creation
4
Brand management
2
Crowdsourcing
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Customer value
2
Innovation
2
Innovation management
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Innovationsmanagement
2
Internet marketing
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Kundenwert
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Markenführung
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Marketing management
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Marketingmanagement
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Online-Marketing
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Advertising
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Advertising effects
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Arbeitszufriedenheit
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Augmented reality
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Behavior change
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Brand relationship
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Branding
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Business model
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Business model innovation
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Case study
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Co-production
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Combined KSAs
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Consumer engagement
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Berthon, Pierre R.
1
Dalsace, Frédéric
1
Fedorenko, Ivan
1
Ford, Robert C.
1
Jap, Sandy D.
1
Karahanna, Elena
1
Kietzmann, Jan H.
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
McCarthy, Ian P.
1
McColl-Kennedy, Janet R.
1
Nuttavuthisit, Krittinee
1
Pitt, Leyland F.
1
Plangger, Kirk
1
Rabinovich, Tamara
1
Robson, Karen
1
Testa, Stefania
1
Watson, Richard T.
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Business horizons
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Service business
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Handbook of research on customer engagement
11
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
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ECONIS (ZBW)
7
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1
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
2
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
3
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
4
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
5
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
6
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
7
If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee
- In:
Business horizons
53
(
2010
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
Saved in:
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