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Konsumentenverhalten
Customer integration
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Kundenintegration
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Beziehungsmarketing
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Firm performance
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Relationship marketing
3
Unternehmenserfolg
3
B-to-B-Marketing
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Brand image
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Business-to-business marketing
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Competitive advantage
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Consumer behaviour
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Kundenzufriedenheit
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Markenimage
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Viral marketing
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Virales Marketing
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Arbeitszufriedenheit
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Austauschtheorie
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Branchenentwicklung
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Consumer goods marketing
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Emotion
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Grounded Theory
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Job satisfaction
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Konsumgütermarketing
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Salespeople
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Sector development
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Calder, Bobby J.
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Hollebeek, Linda D.
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Kumar, V.
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Malthouse, Edward C.
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Pansari, Anita
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Customer engagement marketing
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
Journal of service management
13
The journal of product & brand management
13
The journal of services marketing
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Service business
6
Services marketing quarterly
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Tourism management : research, policies, practice
5
Business horizons
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
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