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~subject:"Konsumentenverhalten"
~isPartOf:"Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken"
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Konsumentenverhalten
Customer integration
22
Kundenintegration
22
Deutschland
7
Germany
7
Consumer behaviour
4
Betriebliche Wertschöpfung
3
Dienstleistungsmanagement
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Service management
3
Service quality
3
Success factor
3
Value creation
3
Brand management
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Internet marketing
2
Kundenzufriedenheit
2
Markenführung
2
Online-Marketing
2
Press publisher
2
Presseverlag
2
Services marketing
2
Share Economy
2
Sharing economy
2
Viral marketing
2
Virales Marketing
2
Autovermietung
1
Brand equity
1
Bundling strategy
1
Car leasing
1
Classification
1
Coaching
1
Consumer goods industry
1
Customer value
1
Dienstleistung
1
Dienstleistungsberufe
1
Dienstleistungssektor
1
Diversity Management
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Article
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4
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German
4
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Braun, Corina
2
Batt, Verena
1
Bruhn, Manfred
1
Hadwich, Karsten
1
Schramm-Klein, Hanna
1
Steinmann, Sascha
1
Treger, Stephanie
1
Wagner, Gerhard
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Service business
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
4
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1
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
2
Kundenseitige Bereitschaft zum Customer Engagement : Entwicklung einer eigenschaftsbasierten Messskala
Braun, Corina
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 345-369)
.
2015
Persistent link: https://www.econbiz.de/10010531922
Saved in:
3
Customer Engagement als Erfolgsfaktor negativer Dienstleistungen
Treger, Stephanie
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 235-259)
.
2015
Persistent link: https://www.econbiz.de/10010532025
Saved in:
4
Formen des Customer Engagement : Entwicklung einer Typologie
Bruhn, Manfred
;
Braun, Corina
;
Batt, Verena
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 83-109)
.
2015
Persistent link: https://www.econbiz.de/10010532042
Saved in:
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