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Customer integration
678
Kundenintegration
678
Innovation management
163
Innovationsmanagement
163
Beziehungsmarketing
146
Relationship marketing
146
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142
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142
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Büttgen, Marion
9
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9
Reichwald, Ralf
9
Herstatt, Cornelius
7
Jacob, Frank
6
Edvardsson, Bo
5
Franke, Nikolaus
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Walcher, Dominik
5
Blättel-Mink, Birgit
4
Bruhn, Manfred
4
Fantapié Altobelli, Claudia
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Fließ, Sabine
4
Freiling, Jörg
4
Füller, Johann
4
Hippel, Eric von
4
Ihl, Christoph
4
Kleinaltenkamp, Michael
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Möslein, Kathrin
4
Steinhoff, Fee
4
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3
Bilgram, Volker
3
Bilstein, Nicola
3
Cova, Bernard
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De Jong, Jeroen P. J.
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Gustafsson, Anders
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Hadwich, Karsten
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3
Kahnert, Daniel
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Lang, Alexander
3
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Lettl, Christopher
3
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Maas, Peter
3
Menez, Raphael
3
Reckenfelderbäumer, Martin
3
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3
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Revolutionizing innovation : users, communities, and open innovation
16
Customer engagement : contemporary issues and challenges
14
Handbook of research on customer engagement
12
Customer engagement marketing
10
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
9
Perspectives on user innovaton
9
Innovating for trust
8
Frameworks of IT prosumption for business development
7
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
7
Involving customers in new service development
6
Kundenintegration & Customer Empowerment
6
Contemporary issues in social media marketing
5
Die frühe Innovationsphase : Methoden und Strategien für die Vorentwicklung
5
Exploring the rise of fandom in contemporary consumer culture
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovating in practice : perspectives and experiences
5
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
5
Strategic market creation : a new perspective on marketing and innovation management
5
An introduction to industrial service design
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
4
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
4
Kundenintegration 2.0
4
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
4
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
4
Mass customization for personalized communication environments : integrating human factors
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Business organizations and collaborative web : practices, strategies and patterns
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Evolution of innovation management : trends in an international context
3
From customer retention to a holistic stakeholder management system : living a vision
3
Gesellschaftliches Lernen und Nachhaltigkeit
3
Handbook of innovation in public services
3
Handbook of innovation indicators and measurement
3
Handbook of research on new product development
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
3
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ECONIS (ZBW)
678
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1
Multi-vortex tornado blueprint for disruptive global co-creation (inspired by EUvsVirus)
Nechkoska, Renata Petrevska
;
Gonzalez, Antonia Caro
; …
- In:
Facilitation in Complexity : From Creation to …
,
(pp. 307-362)
.
2023
Persistent link: https://www.econbiz.de/10013534586
Saved in:
2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
3
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
4
Innovation capacities and living labs in Europe : a competency-based approach derived from a systematic literature review
Bary, Raphaël
;
Morel, Laure
;
Labouheure, Valentine
- In:
European Perspectives on Innovation Management
,
(pp. 343-369)
.
2024
Persistent link: https://www.econbiz.de/10014447696
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
6
The government as an effectual stakeholder in the entrepreneurial co-creation of markets for emerging technologies : the case of Rocket Lab
Mumford, Jonathan van
;
Mumford, Peter John
- In:
A research agenda for international entrepreneurship
,
(pp. 165-194)
.
2023
Persistent link: https://www.econbiz.de/10014477739
Saved in:
7
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
8
Measuring the use of design thinking and co-creation for innovation
Jørgensen Nordli, Anne
;
Gesierich, Stefanie
- In:
Handbook of innovation indicators and measurement
,
(pp. 342-362)
.
2023
Persistent link: https://www.econbiz.de/10014427471
Saved in:
9
Household innovation : its nature, measurement, applications and outlook
De Jong, Jeroen P. J.
;
Hippel, Eric von
- In:
Handbook of innovation indicators and measurement
,
(pp. 136-157)
.
2023
Persistent link: https://www.econbiz.de/10014416130
Saved in:
10
Digital entrepreneurship behaviour : how patterns shape co-creation
Edghiem, Farag
;
George, Nicholas
- In:
Digital entrepreneurship and co-creating value through …
,
(pp. 1-23)
.
2023
Persistent link: https://www.econbiz.de/10014308847
Saved in:
11
Taxonomy of Industry 4.0 technologies in digital entrepreneurship and co-creating value
Ali, Mohammed Banu
- In:
Digital entrepreneurship and co-creating value through …
,
(pp. 24-55)
.
2023
Persistent link: https://www.econbiz.de/10014308848
Saved in:
12
Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
Saved in:
13
Werbung für Verhaltensweisen : Möglichkeiten und Grenzen der Customer Education in der Medizin im digitalen Zeitalter
Fürstenau, Bärbel
;
Harst, Lorenz
;
Hommel, Mandy
; …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 155-176)
.
2023
Persistent link: https://www.econbiz.de/10014435262
Saved in:
14
Leadership for future co-creation in communities
Santos, Clarice
;
Paula, Verônica Angélica Freitas de
- In:
Routledge companion to leadership and change
,
(pp. 275-284)
.
2023
Persistent link: https://www.econbiz.de/10014519361
Saved in:
15
Action-oriented framework for user-driven technology innovation : a co-creation perspective
Zaitsava, Maryia
- In:
Handbook of research on digital transformation …
,
(pp. 300-321)
.
2022
Persistent link: https://www.econbiz.de/10014438124
Saved in:
16
Co-creating digital transformation
Kalkan, Özgecan
- In:
Handbook of research on digital transformation …
,
(pp. 415-434)
.
2022
Persistent link: https://www.econbiz.de/10014438138
Saved in:
17
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
18
Customer-centered antecedents of a value co-creation ecosystem : integrating psychological, social, and cultural processes
Saxena, Sumit
;
Amritesh
- In:
Emerging ecosystem-centric business models for …
,
(pp. 22-52)
.
2022
Persistent link: https://www.econbiz.de/10012654892
Saved in:
19
Customer perceptions of the banking system through customer relationship management in Pakistan
Rehman, Tansif ur
;
Bukhari, Syed Adeel Ali
;
Dastgir, Ghulam
- In:
Navigating the new normal of business with enhanced …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013163130
Saved in:
20
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
21
Customer participation and commodity marketing
Jacob, Frank
;
Aichner, Thomas
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 153-165)
.
2022
Persistent link: https://www.econbiz.de/10013272001
Saved in:
22
Customer engagement as an approach to de-commoditisation
Nauen, Anna
;
Enke, Margit
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 237-254)
.
2022
Persistent link: https://www.econbiz.de/10013272007
Saved in:
23
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
Saved in:
24
Customer integration in the era of digital transformation: evidence from third-party logistics firms in China
Wu, Xinyu
;
Feng, Xinyi
;
Wang, Qiang
;
Wang, Liang
;
Zhao, …
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 112-126)
.
2022
Persistent link: https://www.econbiz.de/10013273813
Saved in:
25
AI, neuro- and smart-retail and employees' comfort : joint technologies of transformative service research
Caratù, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2022
Persistent link: https://www.econbiz.de/10013281293
Saved in:
26
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
27
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
28
Value co-creation in airline ecosystem : framework integrating sustainability and dart model
Polat, Inci
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 37-51)
.
2022
Persistent link: https://www.econbiz.de/10013440326
Saved in:
29
Open innovation, crowdsourcing, and co-creation : advancing the service marketing activities of Indonesian small and medium enterprises
Nasution, Muhammad Dharma Tuah Putra
;
Rini, Endang Sulistya
- In:
Context-based Entrepreneurship : The Importance of …
,
(pp. 125-143)
.
2022
Persistent link: https://www.econbiz.de/10013426655
Saved in:
30
Service Design in einer digitalisierten Omnikanalwelt : von Kundenreisen und der Möglichkeit zu scheitern
Schöler, Andreas
- In:
Praxisbeispiele der Digitalisierung : Trends, Best …
,
(pp. 211-233)
.
2022
Persistent link: https://www.econbiz.de/10013429129
Saved in:
31
Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian
;
Germelmann, Claas Christian
- In:
Emotions and social interaction through the lens of …
,
(pp. 55-87)
.
2018
Persistent link: https://www.econbiz.de/10011895191
Saved in:
32
Transformative value co-creation in healthcare services in the COVID-19 era : the case of Centro Cardiologico Monzino
Sebastiani, Roberta
;
Anzivino, Alessia
-
2021
Persistent link: https://www.econbiz.de/10012668248
Saved in:
33
It takes a village : co-creation and co-design for social media health promotion
Linda, Brennan
;
Molenaar, Annika
;
Sherman, Anouk
;
Chin, …
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 67-93)
.
2021
Persistent link: https://www.econbiz.de/10012317785
Saved in:
34
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
Saved in:
35
Innovation based on value co-creation through employees at HCL technologies
Dávila, Anabella
- In:
Innovation from emerging markets : from copycats to leaders
,
(pp. 278-299)
.
2021
Persistent link: https://www.econbiz.de/10012815697
Saved in:
36
The customer engagement journey : establishing propositions
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
New perspectives on critical marketing and consumer society
,
(pp. 89-100)
.
2021
Persistent link: https://www.econbiz.de/10012497298
Saved in:
37
Open innovations in the hotel chain : a new value chain co-created with clients : the Poland case study
Morawski, Mieczysław
;
Bąkowska-Morawska, Urszula
- In:
Sustainability, technology and innovation 4.0
,
(pp. 161-189)
.
2021
Persistent link: https://www.econbiz.de/10012879995
Saved in:
38
Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin
- In:
Strategies and tools for managing connected consumers
,
(pp. 163-176)
.
2020
Persistent link: https://www.econbiz.de/10012106775
Saved in:
39
Lead users and the organization
Lettl, Christopher
- In:
Managing innovation in a global and digital world : …
,
(pp. 111-119)
.
2020
Persistent link: https://www.econbiz.de/10012222453
Saved in:
40
When patients become innovators
DeMonaco, Harold J.
;
Oliveira, Pedro
;
Torrance, Andrew W.
; …
- In:
Managing innovation in a global and digital world : …
,
(pp. 121-129)
.
2020
Persistent link: https://www.econbiz.de/10012222456
Saved in:
41
Communities of practice as collective lead users
Koller, Hans
;
Schulte, Benjamin
;
Andresen, Florian
; …
- In:
Managing innovation in a global and digital world : …
,
(pp. 131-144)
.
2020
Persistent link: https://www.econbiz.de/10012222473
Saved in:
42
The role of retailers as generators and mediators of new product ideas
Lüthje, Christian
- In:
Managing innovation in a global and digital world : …
,
(pp. 145-157)
.
2020
Persistent link: https://www.econbiz.de/10012222474
Saved in:
43
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
44
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
Saved in:
45
Resource integration and co-creation : a customer journey approach
Jesus, Cátia Mendes de
;
Alves, Helena
- In:
The Routledge handbook of service research insights and …
,
(pp. 344-372)
.
2020
Persistent link: https://www.econbiz.de/10012238676
Saved in:
46
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
Saved in:
47
Resources and value co-creation in social commerce : evidence from business models in a developing economy : a viewpoint for future research
Entee, Edward
- In:
Handbook of research on managing information systems in …
,
(pp. 458-470)
.
2020
Persistent link: https://www.econbiz.de/10012241472
Saved in:
48
Calling for a multisensory perspective on customer service co-creation
Fließ, Sabine
;
Dyck, Stefan
;
Volkers, Maarten
- In:
Perspektiven des Dienstleistungsmanagements : aus Sicht …
,
(pp. 77-104)
.
2020
Persistent link: https://www.econbiz.de/10012224469
Saved in:
49
Value co-creation in social media networks
Marinova, Svetla Trifonova
;
Eduardsen, Jonas
;
Marinov, …
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 163-179)
.
2020
Persistent link: https://www.econbiz.de/10012151161
Saved in:
50
The role of online brand community in new product development : case studies on digital product manufacturers in Korea
Kim, Joong-Hyun
;
Bae, Zong-Tae
;
Kang, Shin Hyung
- In:
Digital disruptive innovation
,
(pp. 417-439)
.
2020
Persistent link: https://www.econbiz.de/10012116510
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