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Customer integration
29
Kundenintegration
29
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Betriebliche Wertschöpfung
9
Service-Dominant Logic
9
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9
Value creation
9
Brand image
8
Markenimage
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Brand management
5
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Markenführung
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Online-Marketing
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Resource-based view
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Ressourcenorientierter Ansatz
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co-creation
4
Customer satisfaction
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Innovation management
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Innovationsmanagement
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Marketing theory
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Crowdsourcing
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Customer engagement
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Customer value
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Einzelhandel
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Kundenwert
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Lieferantenmanagement
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Marketingmanagement
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Hilton, Toni
2
Hughes, Tim
2
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1
Andrews, Lynda
1
Balaji, M. S.
1
Baron, Steve
1
Baumann, Jasmin
1
Bergkvist, Lars
1
Bowden, Jana
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chalcraft, David
1
Chen, Tom
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Collins, Alan
1
Conduit, Jodie
1
Darmody, Aron
1
Davey, Bill
1
Drennan, Judy
1
Eser, Zeliha
1
Evans, Jody
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Grönroos, Christian
1
Hart, Susan
1
Hollebeek, Linda D.
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Isin, F. Bahar
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Kümmel, Doreen
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Leckie, Civilai
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Journal of marketing management : MM
Journal of business research : JBR
150
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
The service industries journal
31
Journal of strategic marketing
26
Service business
26
Marketing theory
24
Journal of service research : JSR
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
International journal of product development : IJPD
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
International journal of quality and service sciences
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
29
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
Saved in:
4
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
5
The work of mapping and the mapping of work : prosumer roles in crowdsourced maps
Darmody, Aron
;
Yuksel, Mujde
;
Venkatraman, Meera
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1093-1119
Persistent link: https://www.econbiz.de/10011850311
Saved in:
6
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
11
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
12
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
13
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
14
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
15
How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
16
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
17
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
18
"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
Saved in:
19
Investigating customer-oriented deviance (COD) from a frontline employee's perspective
Leo, Cheryl
;
Russell-Bennett, Rebekah
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 865-886
Persistent link: https://www.econbiz.de/10009577003
Saved in:
20
The co-creative practice of forming a value proposition
Kowalkowski, Christian
;
Persson, Oscar
;
Röndell, Jimmie G.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1553-1570
Persistent link: https://www.econbiz.de/10009697982
Saved in:
21
Experience sharing
Chen, Tom
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1535-1552
Persistent link: https://www.econbiz.de/10009697984
Saved in:
22
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
23
Service co-creation and value realisation
Hilton, Toni
;
Hughes, Tim
;
Chalcraft, David
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1504-1519
Persistent link: https://www.econbiz.de/10009697986
Saved in:
24
Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009697995
Saved in:
25
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
26
Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
Eser, Zeliha
;
Isin, F. Bahar
;
Tolon, Metehan
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 854-868
Persistent link: https://www.econbiz.de/10009310361
Saved in:
27
How brand communities emerge : the Beamish conversion experience
O'Sullivan, Stephen R.
;
Richardson, Brendan
;
Collins, Alan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 891-912
Persistent link: https://www.econbiz.de/10009349580
Saved in:
28
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
29
Relational resources and competences for radical product innovation
Story, Vicky
;
Hart, Susan
;
O'Malley, Lisa
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 461-481
Persistent link: https://www.econbiz.de/10003874142
Saved in:
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