//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing theory and practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer retention
10
Kundenbindung
10
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
USA
3
United States
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Community
1
Competitive strategy
1
Consumer information
1
Corporate reputation
1
Customer service
1
Dienstleistung
1
Dienstleistungssektor
1
Firmenimage
1
Gemeinschaft
1
Internet marketing
1
Italien
1
Italy
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Amos, Clinton
1
Arnold, Todd J.
1
Beatty, Sharon E.
1
Briggs, Elten
1
Brockhaus, Sebastian
1
Brunetti, Federico
1
Burnham, Thomas A.
1
Bush, Alan J.
1
Confente, Ilenia
1
Curran, James M.
1
Fawcett, Amydee M.
1
Fawcett, Stanley E.
1
Fazal-e-Hasan, Syed
1
Harrison, Mary P.
1
Healy, Brian C.
1
Huang, Lei
1
Häubl, Gerald
1
Kang, Bohyeon
1
Knemeyer, A. Michael
1
Landry, Timothy D.
1
Leary, R. Bret
1
Lings, Ian N.
1
Moncrief, William C.
1
Mortimer, Gary
1
Neale, Larry
1
Noble, Stephanie M.
1
Oh, Sejo
1
Reynolds, Kristy E.
1
Shannahan, Kirby L. J.
1
Shannahan, Rachelle J.
1
Sivadas, Eugene
1
Suter, Tracy A.
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Trifts, Valerie
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
Journal of retailing and consumer services
48
Journal of business research : JBR
26
SpringerLink / Bücher
20
The service industries journal
17
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent business & management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Research
12
Journal of the Academy of Marketing Science
11
Psychology & marketing
11
The international journal of bank marketing : IJBM
11
Cogent Business & Management
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Asia Pacific journal of marketing and logistics
9
Munich Business School Working Paper
9
The journal of services marketing
9
Journal of strategic marketing
8
Service business
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of electronic customer relationship management : IJECRM
6
International journal of quality and service sciences
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
3
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
4
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
5
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
6
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
7
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
8
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
9
The development of core retailer community functions
Arnold, Todd J.
;
Briggs, Elten
;
Landry, Timothy D.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009787450
Saved in:
10
Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Harrison, Mary P.
;
Beatty, Sharon E.
;
Reynolds, Kristy E.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009688905
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->