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person:"Rowley, Jennifer"
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The four Cs of customer loyalty
Rowley, Jennifer
-
2005
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455159
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2
Disloyalty: a closer look at non-loyals
Rowley, Jennifer
-
2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
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3
Loyalty kiosks: making loyalty cards work
Rowley, Jennifer
-
2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in British Food Journal, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455179
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