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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
3
Brand image
3
Brand loyalty
3
Brand management
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Consumer behaviour
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Customer retention
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Konsumentenverhalten
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Kundenbindung
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The journal of product & brand management
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Journal of business research : JBR
18
Research
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Springer eBook Collection
13
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Schriftenreihe Schwerpunkt Marketing
10
Psychology & marketing
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Asia Pacific journal of marketing and logistics
8
Gabler Research
8
The service industries journal
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Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
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Marketing Science
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Schriften zum innovativen Marketing
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Wirtschaftswissenschaft
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International Journal of Research in Business and Social Science : IJRBS
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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International journal of hospitality management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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