Search Results - subject_exact:"Customer tracking"

The impact of online behavioral advertising on consumer attitude and impulse buying : the moderating role of privacy concerns

Legros, Elisa; Han, Yoonju; Park, Jeong Eun - In: Asia marketing journal 26 (2024) 3, pp. 201-212

Persistent link: https://www.econbiz.de/10015399021

Consumer privacy concerns and information sharing intention in omnichannel retailing : mediating role of online trust

Khoa Bui Thanh; Thanh, Le Thi Tuyet - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 55-76

Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...

Persistent link: https://www.econbiz.de/10015376586

A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014511925

The impact of digitalization on customer knowledge management

Camară, Andreea Bianca - In: Management dynamics in the knowledge economy 12 (2024) 1/43, pp. 21-38

Persistent link: https://www.econbiz.de/10014584021

Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10014631686

Wirkung von Dark Patterns auf die Customer Experience und das Vertrauen der Generation Y

Pörtner, Max; Weber, Carsten - 2023

Dark Patterns sind Designmuster, die auf Webseiten oder auch in mobilen Applikationen verwendet werden. Sie sollen Menschen dazu bringen, entgegen dem ursprünglich intendierten Verhalten, bestimmte Aktionen oder Handlungen auszuführen, um beispielsweise etwas zu kaufen. Dark Patterns sind in...

Persistent link: https://www.econbiz.de/10013473641

How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692

Persistent link: https://www.econbiz.de/10014537354

Improving customer segmentation via classification of key accounts as outliers

Spoor, Jan Michael - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 747-760

Persistent link: https://www.econbiz.de/10014537400

A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

Alves Gomes, Miguel; Meisen, Tobias - In: Information systems and e-business management : ISeB 21 (2023) 3, pp. 527-570

Persistent link: https://www.econbiz.de/10014420611

Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing

Sfakianaki, Emmanouela; Vrechopoulos, Adam; Lazaris, Chris - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-29

Persistent link: https://www.econbiz.de/10014232355