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  • Search: subject_exact:"Customer value"
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Year of publication
Subject
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Kundenwert 3,166 Customer value 3,153 Beziehungsmarketing 1,970 Relationship marketing 1,970 Consumer behaviour 1,082 Konsumentenverhalten 1,079 Value creation 665 Betriebliche Wertschöpfung 660 Customer integration 490 Kundenintegration 490 Customer satisfaction 467 Kundenzufriedenheit 454 Service quality 343 Dienstleistungsqualität 336 Lieferantenmanagement 314 Supplier relationship management 314 Theorie 264 Theory 264 Marketingmanagement 250 Marketing management 247 B-to-B-Marketing 230 Business-to-business marketing 230 Brand image 199 Markenimage 199 Service-dominant logic 195 Brand management 194 Markenführung 194 Service-Dominant Logic 192 customer value 180 Deutschland 159 Germany 158 Social Web 145 Social web 145 Kundenmanagement 138 Value co-creation 136 Online retailing 118 Online-Handel 118 Marketing 112 Einzelhandel 105 Retail trade 104
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Online availability
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Undetermined 1,318 Free 475 CC license 55
Type of publication
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Article 2,566 Book / Working Paper 791 Other 4
Type of publication (narrower categories)
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Article in journal 2,061 Aufsatz in Zeitschrift 2,061 Aufsatz im Buch 315 Book section 315 Hochschulschrift 188 Thesis 142 Graue Literatur 96 Non-commercial literature 96 Arbeitspapier 71 Working Paper 71 Case study 47 Fallstudie 47 research-article 47 Collection of articles of several authors 33 Sammelwerk 33 Aufsatzsammlung 32 Dissertation u.a. Prüfungsschriften 20 Lehrbuch 20 Article 17 Conference paper 14 Konferenzbeitrag 14 Textbook 13 Collection of articles written by one author 12 Ratgeber 12 Sammlung 12 Guidebook 11 Handbook 8 Handbuch 8 conceptual-paper 8 review-article 7 Glossar enthalten 4 Glossary included 4 Reprint 4 Interview 3 Mikroform 3 Bibliografie 2 Bibliografie enthalten 2 Bibliography included 2 Conference proceedings 2 Konferenzschrift 2
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Language
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English 2,784 German 490 Undetermined 83 Polish 3 French 1 Indonesian 1 Lithuanian 1 Dutch 1 Romanian 1 Slovak 1 Spanish 1
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Author
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Kumar, V. 43 Rajagopal 24 Bauer, Hans H. 20 Hammerschmidt, Maik 19 Skiera, Bernd 18 Eggert, Andreas 17 Madhani, Pankaj M. 17 Kleinaltenkamp, Michael 16 Ko, Eunju 16 Verhoef, Peter C. 15 Fader, Peter 13 Gallarza, Martina G. 13 Gil Saura, Irene 13 Günter, Bernd 13 Wiesel, Thorsten 13 Heinonen, Kristina 12 Kim, Kyung Hoon 12 Frow, Pennie 11 Helm, Sabrina 11 Keränen, Joona 11 Maas, Peter 11 Bruhn, Manfred 10 Grönroos, Christian 10 Hinterhuber, Andreas 10 Matzler, Kurt 10 Payne, Adrian 10 Saarijärvi, Hannu 10 Albadvi, Amir 9 Gupta, Sunil 9 Hadwich, Karsten 9 Homburg, Christian 9 Krafft, Manfred 9 Mengen, Andreas 9 Neslin, Scott A. 9 Petersen, J. Andrew 9 Pfeifer, Phillip E. 9 Reinartz, Werner J. 9 Rust, Roland T. 9 Ulaga, Wolfgang 9 Venkatesan, Rajkumar 9
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Institution
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 12 Springer Fachmedien Wiesbaden 9 EconWPA 8 National Bureau of Economic Research 4 Academy of Marketing Science 2 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 De Gruyter Oldenbourg 2 Fachhochschule Reutlingen / European School of Business 2 Shaker Verlag 2 Université Paris-Dauphine (Paris IX) 2 Bank Administration Institute 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Eberhard Karls Universität Tübingen 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Europa-Universität Viadrina Frankfurt (Oder) 1 European Commission / Directorate-General for Communication 1 Hanken Svenska Handelshögskolan 1 ISM University of Management and Economics 1 Institut des Deutschen Textileinzelhandels 1 Institut für Marktorientierte Unternehmensführung Mannheim 1 Karlsruher Institut für Technologie 1 Majandusteaduskond, Tartu Ülikool 1 Panepistēmio Kypru / Department of Economics 1 Robert Morris Associates 1 Springer International Publishing 1 Springer-Verlag GmbH 1 Svenska Handelshögskolan <Helsinki> 1 Technische Universität Berlin 1 Technische Universität Hamburg 1 Technische Universität Hamburg / Institut für Innovationsmarketing 1 Universität <Sankt Gallen> 1 Universität Hohenheim 1 Universität Leipzig 1 Universität Mannheim 1 Universität St. Gallen / Institut für Versicherungswirtschaft 1 Universitäts- und Landesbibliothek Münster 1 Univerza v Ljubljani / Ekonomska Fakulteta 1
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Published in...
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Journal of business research : JBR 113 Industrial marketing management : the international journal for industrial and high-tech firms 105 Journal of retailing and consumer services 73 International journal of hospitality management 39 The journal of business & industrial marketing 36 The service industries journal 36 SpringerLink / Bücher 35 Journal of the Academy of Marketing Science 30 Journal of marketing 28 The journal of services marketing 28 Marketing theory 26 Journal of strategic marketing 23 Creating and managing superior customer value 22 International journal of contemporary hospitality management 22 Journal of marketing management : MM 21 Journal of revenue and pricing management 20 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 19 Journal of creating value 18 Journal of service research : JSR 18 Marketing science 18 The journal of product & brand management 18 Gabler Edition Wissenschaft 16 Service business 16 Handbook of research on customer equity in marketing 15 Journal of marketing analytics : JMA 15 Journal of marketing research : JMR 15 Journal of service management 15 Tourism management : research, policies, practice 15 Business horizons 14 Journal of hospitality and tourism insights 14 Journal of travel and tourism marketing 14 Technological forecasting & social change : an international journal 14 Cogent business & management 13 European journal of marketing : EJM 13 Innovation in pricing : contemporary theories and best practices 13 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 13 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 13 Harvard business review : HBR 12 International journal of services and operations management 12 Journal of business-to-business marketing 12
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Source
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ECONIS (ZBW) 3,111 RePEc 89 Other ZBW resources 68 USB Cologne (EcoSocSci) 66 EconStor 19 BASE 8
Showing 1 - 10 of 3,361
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The value of data for environmental sustainability as perceived by the customers of a tissue-paper supplier
Luoma, Päivi; Rauter, Romana; Penttinen, Esko; … - In: Corporate social responsibility and environmental management 30 (2023) 6, pp. 3110-3123
Persistent link: https://www.econbiz.de/10014426736
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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Customer journey value : a conceptual framework
Hollebeek, Linda D.; Urbonavicius, Sigitas; Valdimar … - In: Journal of creating value 9 (2023) 1, pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
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The dynamics of customer value and brand love among shoppers in emerging market
Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18
This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of shopping malls. This study employed a quantitative research design. An online questionnaire was used to elicited data from 484 Ghanaian shopping mall customers in Accra, using...
Persistent link: https://www.econbiz.de/10014506006
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Factors leading to continuance intention to use big-bikes in Thailand
Athipon Mathawikul; Chonlatis Darawong - In: Cogent business & management 10 (2023) 3, pp. 1-24
The big-bike market has been experiencing steady growth, particularly over the last five years. This upward trend is projected to persist in the future as these products effectively cater to consumers' desires for convenience, image, and high performance. This study examines the critical factors...
Persistent link: https://www.econbiz.de/10014506018
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Marketing segmentation of banks’ corporate clients based on data mining technique
Klochko, Rostyslav; Piskunova, Olena - In: Statistics in transition : an international journal of … 24 (2023) 5, pp. 147-166
In recent years, the banking services market has been developing dynamically, experiencing a sharp increase in competition. Banks that provide maximum profitability for each client gain the most significant competitive advantage. The sales model in corporate banking is associated with personal...
Persistent link: https://www.econbiz.de/10015121025
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Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India
Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1, pp. 83-109
The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...
Persistent link: https://www.econbiz.de/10014534670
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Communicating the value of waste management to customers : focus on website content
Repovienė, Rūta; Pažėraitė, Aušra - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 326-346
Understanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating the benefits of waste management and responding to the needs of individuals. The web is one of the...
Persistent link: https://www.econbiz.de/10014534798
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Dynamic personalization with multiple customer signals : multi-response state representation in reinforcement learning
Ma, Liangzong; Huang, Ta-Wei; Ascarza, Eva; Israeli, Ayelet - 2025
Persistent link: https://www.econbiz.de/10015197090
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