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~person:"Lemon, Katherine N."
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Kundenwert
7
Customer value
6
Beziehungsmarketing
5
Relationship marketing
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2001-2004
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Bewertung
1
Beziehungsmanagement
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Consumer behaviour
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Customer analysis
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Kundenanalyse
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Lemon, Katherine N.
Kumar, V.
42
Rajagopal
24
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
16
Skiera, Bernd
16
Eggert, Andreas
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Verhoef, Peter C.
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Ko, Eunju
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9
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Glady, Nicolas
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Neslin, Scott A.
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Payne, Adrian
8
Petersen, J. Andrew
8
Rust, Roland T.
8
Saarijärvi, Hannu
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Staat, Matthias
8
Becker, Roman
7
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Report / Marketing Science Institute
2
European management journal
1
Journal of marketing theory and practice
1
Journal of retailing
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
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1
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
2
Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
; …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
Saved in:
3
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
4
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
5
What is the true value of a lost customer?
Hogan, John E.
;
Lemon, Katherine N.
;
Libai, Barak
-
2002
Persistent link: https://www.econbiz.de/10001704756
Saved in:
6
Driving customer equity : linking customer lifetime value to strategic marketing decisions
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
-
2001
Persistent link: https://www.econbiz.de/10001618452
Saved in:
7
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
-
2000
Persistent link: https://www.econbiz.de/10004595521
Saved in:
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