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~person:"Ryals, Lynette"
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Ryals, Lynette
Kumar, V.
42
Rajagopal
24
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17
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Industrial marketing management : the international journal for industrial and high-tech firms
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The marketing : accounting interface
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ECONIS (ZBW)
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1
Determining the indirect value of a customer
Ryals, Lynette
- In:
The marketing : accounting interface
,
(pp. 183-199)
.
2016
Persistent link: https://www.econbiz.de/10011442643
Saved in:
2
Making customer relationship decisions : analytics v rules of thumb
Persson, Andreas
;
Ryals, Lynette
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1725-1732
Persistent link: https://www.econbiz.de/10010379239
Saved in:
3
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
Saved in:
4
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
5
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
6
Measuring and managing customer relationship risk in business markets
Ryals, Lynette
;
Knox, Simon
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 823-833
Persistent link: https://www.econbiz.de/10003507284
Saved in:
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