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Customer-Lifetime-Value-Prognose bei ungebundenen Kundenbeziehungen : erweiterungen des Transaktionsmodells und Anwendung auf einen Prepaid-Mobilfunkanbieter
Nasher, Carlos
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2017
Persistent link: https://www.econbiz.de/10011792365
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Customer acquisition and customer value
Wolters, Heike Maria
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2016
Persistent link: https://www.econbiz.de/10011792344
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Creating customer value in product development, towards an understanding of lean product development
Mayrl, Philipp
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2012
Persistent link: https://www.econbiz.de/10009765972
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