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~subject:"Computer-assisted marketing"
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Computer-assisted marketing
DIY retail
65
Heimwerkermarkt
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Deutschland
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Germany
34
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
7
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Europe
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Einzelhandelspreis
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France
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Frankreich
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Ladengeschäft
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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OBI-Bau- und -Heimwerkermärkte GmbH & Co. Franchise-Center
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Mild, Andreas
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Natter, Martin
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Reutterer, Thomas
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Skogster, Patrik
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Uotila, Varpu
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovations in supply chain management for information systems : novel approaches
1
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ECONIS (ZBW)
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Collecting consumer behavior data with WLAN
Skogster, Patrik
;
Uotila, Varpu
- In:
Innovations in supply chain management for information …
,
(pp. 125-141)
.
2010
Persistent link: https://www.econbiz.de/10003913271
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2
Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
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