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~subject:"Kundenwert"
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Kundenwert
Customer data
215
Kundendaten
215
Relationship marketing
69
Beziehungsmarketing
68
Consumer behaviour
56
Database-Marketing
56
Konsumentenverhalten
56
Data protection
53
Datenschutz
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34
IT-gestütztes Marketing
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30
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database marketing
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Abedzadeh, Najmeh
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Kleindienst, Dominikus
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Nematbakhsh, MohammadAli
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Gabler Edition Wissenschaft
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of management information systems : JMIS
1
Performance measurement and management control : measuring and rewarding performance
1
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ECONIS (ZBW)
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1
A new perspective on RFM analysis
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10011611183
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2
Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus
-
2016
Persistent link: https://www.econbiz.de/10011760261
Saved in:
3
Using CLV for modelling churn and customer retention
Abedzadeh, Najmeh
;
Nematbakhsh, MohammadAli
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009699817
Saved in:
4
Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
1
,
pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
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5
Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
Saved in:
6
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
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