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Search: subject_exact:"Database marketing"
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Zielgruppe
Customer data
215
Kundendaten
215
Relationship marketing
69
Beziehungsmarketing
68
Consumer behaviour
56
Database-Marketing
56
Konsumentenverhalten
56
Data protection
53
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53
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34
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34
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30
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29
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27
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24
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22
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20
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database marketing
19
Customer analysis
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Theory
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Zimmermann, Martin
2
Cardoso, Jorge C. S.
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Durst, Carolin
1
Jentzsch, Nicola
1
José, Rui
1
Meekma, Marc
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HMD : Praxis der Wirtschaftsinformatik
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Pervasive advertising
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Psychology & marketing
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Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
2
Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
Saved in:
3
Wohlfahrts- und Verteilungswirkungen personalisierter Preise und Produkte
Jentzsch, Nicola
-
Friedrich-Ebert-Stiftung
-
2017
Persistent link: https://www.econbiz.de/10011667164
Saved in:
4
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
5
Einsatzpotential von Support Vector Machines (SVM)-Klassifikation für Scoring-Fragestellungen im Database Marketing : empirische Untersuchung am Beispiel der Kündigungsprognose von...
Zimmermann, Martin
-
2009
Persistent link: https://www.econbiz.de/10004938044
Saved in:
6
Einsatzpotential von Support Vector Machines (SVM)-Klassifikation für Scoring-Fragestellungen im Database Marketing : empirische Untersuchung am Beispiel der Kündigungsprognose von...
Zimmermann, Martin
-
2008
Persistent link: https://www.econbiz.de/10003772630
Saved in:
7
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
8
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
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