Kumar, Ajay; Ahmad, Parvez; Kumar, Daruri Venkata Srinivas - In: Rajagiri management journal 19 (2025) 1, pp. 18-29
Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors...