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~subject:"Marketing management"
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Marketing management
Department
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116
Marketing
17
department
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11
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Innovationsmanagement
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Kooperation
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Managers
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Organisationsstruktur
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Strategic management
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Interne Kommunikation
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Performance-Messung
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Baker, William
1
Brettel, Malte
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Engelen, Andreas
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Jagpal, Sharan
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Leeflang, Peter
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Marx-Voß, Corina
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Natter, Martin
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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RWTH Aachen
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Edition Wissenschaft Apprimus
1
Journal of international marketing
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Journal of strategic marketing
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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
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1
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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2
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
3
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
4
Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan
-
2008
Persistent link: https://www.econbiz.de/10003683003
Saved in:
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