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Journal of marketing
IIC : international review of intellectual property and competition law
17
Research policy : policy, management and economic studies of science, technology and innovation
12
Industry and innovation
11
The journal of brand management : an international journal
11
Trademarks and their role in innovation, entrepreneurship and industrial organization
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10
Trademarks, brands, and competitiveness
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International journal of intellectual property management : IJIPM
9
Wettbewerb in Recht und Praxis : wrp
9
Business history
8
Business horizons
7
Regional studies : official journal of the Regional Studies Association
7
Gewerblicher Rechtsschutz und Urheberrecht / Internationaler Teil : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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SpringerLink / Bücher
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The journal of world intellectual property
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dtv / Beck-Texte
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Enterprise & society : the international journal of business history
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ICC publication
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Journal of world trade : law, economic policy, public policy
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Rechtswissenschaftliche Forschung und Entwicklung
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Business history review
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Europäische Hochschulschriften / 2
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Innovatives Markenmanagement
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Journal of international business law
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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NBER working paper series
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Schriftenreihe zum gewerblichen Rechtsschutz
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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ZEW discussion papers
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Business economics
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Die Betriebswirtschaft : DBW
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Economics of innovation and new technology
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International journal of production research
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International review of law and economics
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ECONIS (ZBW)
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Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
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2
Evaluating the financial impact of branding using trademarks : a framework and empirical evidence
Krasnikov, Alexander
;
Mishra, Saurabh
;
Orozco, David
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 154-166
Persistent link: https://www.econbiz.de/10003901169
Saved in:
3
Gray markets and the legal status of parallel importation
Duhan, Dale F.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 75-83
Persistent link: https://www.econbiz.de/10001054850
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